Can you hear Him now?

Verizon Wireless created one of the most memorable marketing campaigns ever in 2005. In an ongoing exercise to advertise the reliability of the mobile phone carrier’s network, they presented a commercial with a test man traveling across the country with a crowd of network engineers asking the simple question, “Can you hear me now?” The catch phrase caught on. The company’s market share went up and employee turnover went down. It seemed people could relate to the struggle to connect. Folks were tired of dropped calls and unreliable communication systems. Verizon sent a message that they wanted desperately to connect with its subscribers and wanted its subscribers to be able to connec