Ashley Hunter
ECB Publishing, Inc.
For the last seven years, Traditions Embroidery has been a feature of the Downtown Monticello collection of shops, businesses and vendors.
In early 2020, the business was put up for sale, and Heather Futrell purchased the business from the previous owner, Michele Arceneaux.
“I’ve always wanted to own a shop downtown,” explains Futrell, who took over the business' ownership and operations in February. “When the opportunity arose, I knew it was God’s way of telling me it was time!”
Prior to Futrell’s purchase of the business, Traditions had primarily been an embroidery shop with a focus on customized goods, banners and signs.
When Futrell and her family took on the role of keeping shop at the downtown establishment, she chose to keep those preexisting services, but also added her own flair and style to the business’ list of services and goods.
In addition to custom creations, Traditions now offers a gift shop as well, where shoppers can find an assortment of goods and gifts.
“We have added a small gift shop in the front of the shop. I have always had a love for farmhouse home decor,” explains Futrell. “Most of the decor you will find here is handmade by us!”
From customized apparel that you won’t find anywhere else, to home decor that can bring a taste of rustic life to your living room, Traditions’ offerings are unique, delightful and sure to bring joy.
“Our mission is to provide the community with affordable, high quality embroidery and gifts, while keeping the small town feel!” expounds Futrell.
Even with the current crisis of COVID-19 forcing many local shops to close up their doors, Futrell is trying to find ways to continue serving Traditions' community of clients.
While the shop's storefront may be closed to walk-ins, Futrell says that Traditions remains open.
“As of right now, we are fully functioning,” she explains.
Those in need of birthday, anniversary, bridal or “cheer-up” gifts can still make purchases from Traditions; if your business is in need of customized embroidery for uniforms, or if you need new décor to spice up your living room during quarantine, Traditions is still here to assist in making all that possible.
Those who want to make purchases can do so by email or over the phone. On Traditions Embroidery's Facebook page, Futrell keeps plenty of photos of her goods, wares and services for those who want to browse.
Once orders have been placed, Futrell offers either curbside pick-ups, or she could ship the item to your home or business.
Despite these temporary changes, Futrell wishes to continue making her clients feel that every special purchase is meaningful and uniquely crafted.
“I want [my clients] to feel like they've purchased a customized, unique product while also receiving amazing customer service,” she says.
With that in mind, Futrell is also planning to offer new and exciting features to Traditions, such as new products to the gift shop and an expanded online shop.
When she's not behind the front desk at Traditions Embroidery, Futrell shares that she is a mother to three children (two daughters and a son) and is married to her high school sweetheart, Jarid Futrell.
“Outside of owning Traditions, I am a birth doula and a homebirth midwife assistant,” Futrell adds.
Her other passions include spending time at the beach, baking in her kitchen and gardening in her lawn.
Traditions Embroidery is open Tuesday through
Friday, from 9:30 a.m. until 4 p.m., and on Saturday, from 10 a.m. until 4 p.m.
Orders may be placed by calling the shop at (850) 510-2657 or through email at info@traditionsesp.com.
To view photos of Traditions' gift shop and embroidered goods, visit their Facebook page at facebook.com/TraditionsEmbroidery.
The shop is located at 140 W. Washington St., on the Courthouse Circle.
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