Red Ribbon Week — what’s all the buzz about?

Hailey Heseltine ECB Publishing, Inc. Red Ribbon Week (RRW), which is observed annually from Oct. 23 to 31, is the nation's longest-running anti-drug campaign. Chances are that you've seen photos on social media of costumed children posing for photos with humorous themes like “give drugs the boot” at school, heard about the campaign during casual conversation or have your own memories of Red Ribbon Week. What is RRW originated in 1985, when Enrique “Kiki” Camarena, a special agent wi