TV campaign aims to promote community regionally
Lazaro Aleman
ECB Publishing, Inc.
The Tourist Development Council (TDC) has a new tool in its toolbox for promoting Jefferson County and drawing visitors to the community, encouraging tourism and spurring economic development in the process.
The tool involves the use of television screens at gas stations to advertise the community’s premier events and festivities to drivers in other areas as they are fueling their vehicles. The unavoidable form of advertisement delivers messages, promotion